In recent years, the Southeast Asian tea beverage market has shown explosive growth, especially in Vietnam, where various forms of tea beverage shops are constantly emerging on the streets. The core driving force of this trend lies in the rise of young consumer groups, whose demand for beverages is not limited to quenching thirst, but also pursues diversity in categories, personalized experiences, and social sharing value. Vietnamese local brand ÔNG BAR NẤU TRÀ has firmly grasped the trend of growth and is a rapidly rising local tea drink brand. It focuses on the concept of “new-style Vietnamese tea drinks”, combining traditional flavors with modern trends, and is deeply loved by young consumers.

The collision of tradition and trend

ÔNG BAR NẤU TRÀ focuses on localized innovation, inheriting and developing traditional tea flavors. Based on classic tea drink, it incorporates Vietnamese characteristic ingredients to create regionally recognizable products, emphasizing “Vietnamese flavor”. Secondly, combined with a youthful marketing strategy, the packaging design is lively, using retro Vietnamese elements and modern illustration style, with a prominent style that is suitable for social media dissemination. The unique concept of this brand combined with rich cultural connotations satisfies and balances consumers’ pursuit of global trends and local cultural identity.

6 Key Advantages for Busy tea shop

The rise of a brand represents an increase in customer traffic, and a suitable machine can quickly adapt to high-intensity production without worrying about excessive labor costs, ensuring stable daily output. The brand has chosen our intelligent tea beverage machine, which has 6 advantages to meet the needs of commercial stores:

1.High efficiency and high production capacity. One person can open a store, 3-8s/cup, smooth and splash free, with a maximum flow rate of 45ml/s per drink, which is at least 50% more efficient than manual operation

2. High precision and low loss. Using PWM&PID algorithm to accurately calculate discharge and loss, fructose accuracy reaches ± 1g, other materials ± 3%, and material residue as low as 16g.

3. Full cold chain, with a longer shelf life for materials. Realize full pipeline cold chain, 2-8 degree storage

4. Simple UI layout for easier operation. Equipment status, material shortage, material expiration date, and missing formula will all be displayed, and multiple languages can be switched

5. A comprehensive SaaS management system, scanning the QR code for output, cloud based unified management of formulas, and unified settings for push notifications and changes. Combined with data processing functions, large chain stores can easily achieve unified management

6. Intelligent cleaning: Clean for 10 minutes daily, remove dirt for 30 minutes, simple and easy to operate

Looking forward to witnessing more innovation and progress

The founder of ÔNG BAR NẤU TRÀ expressed that this cooperation is a very successful one! This intelligent tea drinking machine can improve overall operational efficiency, allowing us to focus more on customer service, enhance customer experience, and innovate in product categories.

If you are also planning to open a tea beverage shop with a wide variety of drinks and considering purchasing the machine, we recommend a intelligent tea beverage machine to meet all the needs of a shop for drink producing and reduce labor costs. We look forward to collaborating with more brands in the future to promote and witness innovation and progress together.

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