The Thai coffee market is growing rapidly, with a thriving local specialty coffee culture and increasing consumer demand for high-quality, sustainable, and storytelling coffee. Dak Dam Coffee, as a specialty coffee producing region in Thailand, is emerging in response to this trend.

With the rise of coffee waves in Bangkok, Chiang Mai and other places, Thai coffee shops have increasingly high requirements for equipment stability and extraction accuracy. The legend dual-group espresso machine used by Dak Dam Coffee, with precise temperature control and pre-infusion function, achieves continuous production without compromising quality through a multi boiler system, ensuring the quality of each cup

Thai coffee consumers are becoming younger and prefer localization, emphasizing the value of social media promotion. Comfortable coffee shops, coffee flavors, and exquisite coffee machines can retain customers and increase seat retention rates.